What is Google’s Keyword Planner?
Keywords are words and phrases that are used to match your ads to search terms. Your pay-per-click (PPC) ad will be viewed by many people if you use well-chosen keywords and phrases. This is perfect website if you don't know where to find the keywords on your page. The well-chosen keywords can help you attract new consumers and boost click-through rates. When you begin researching keywords to use in your marketing campaign, Keyword Planner can give suggestions for well-chosen keywords.
Google Ads Keyword Planner is used for:
Discovering new search keywords
Seeing average monthly search numbers for keywords
Determining costs
Creating new search ad campaigns
How to use Keyword Planner?
Google Keyword Planner is a free tool. You must have a Google Ads account in order to use the Google Keyword Planner. You can create an Adwords account in a matter of minutes if you don't already have one.
There are two different tools within Keyword Planner:
Discover New Keywords
Get search volume and forecasts
There are a lot of features in the Google Keyword Planner. There are two main tools inside of the GKP. Firstly, Discover New Keywords. It helps to find a new keywords. You start with keywords and that words and phrases should be describe your business such as “cake” or “jewellery”. You can also enter multiple keywords.
When look at the Get search volume and forecasts for your keywords, this feature is for you if you have a long list of keywords and just want to control the search volume. In other words, this tool will not help you generate new keyword ideas. It's time to filter the keyword list to a smaller list of terms that work best for you. We need to turn the keyword list into a small term list of the best words, and filtering will be used for this. The two tools mentioned above will direct you to the Keyword Results Page. At the top of the page, you'll see four targeting options: Locations, Language, Search networks, and Date range. There are several filtering options available including keyword text, exclude keywords, exclude adult ideas, average monthly searches, competition, Ad impression share and top of page bid.
Refer to guides from Google Ads for https://ads.google.com/home/resources/using-google-ads-keyword-planner/