What is User-generated content?
User-generated content is one of the most economical ways of marketing that can increase your brand's sales. You can share your high-quality content in economical ways. User-generated content, in other words, is the digital presence of word-of-mouth marketing. The vast majority of consumers trust user-generated content. At this point, other marketing methods lag. If you want to increase your brand's trust and sales by producing quality content, we recommend you to use this management.
User-generated content is content created by a brand's users or consumers. In this method, followers share the brands' products without any money. In this way, you increase the credibility of your brand. One of the most important reasons for using user content is to make consumers, and potential customers feel safe. People who trust and buy your products will influence other people's buying behaviour. In this case, reaching potential customers will accelerate. According to research, we trust products and services recommended by a friend or relative more than digital advertising campaigns because we learn opinions and thoughts about that product. If the comments are positive, the consumer thinks of the idea of buying. People tend to believe in others more than brands. User-generated content helps you connect with your current customers and helps you reach your potential customers.
User-generated content benefits both the brand and the consumer. Brands allocate large budgets when preparing campaigns, but you can produce user-sourced content using the consumer with a low budget. By enabling consumers to share content, you can reach their close circles and organically reach many customers. When we look at the things to be considered, the most important thing is your target audience. It would help if you determined your target audience before starting the campaign, as with any marketing strategy. It would be best to select the criteria, target audience, campaign duration and purpose of this campaign. Secondly, you should choose the right social media channel because the place where you will reach your target audience is significant. For example, if you want to get a large audience with an average age, Facebook can be a good platform. Your campaign must have a hashtag because when global brands create a user-generated content campaign, they always set a hashtag. In this way, it can see and analyze the content created by its users at no cost. This will make it easier for your campaign to spread by word of mouth. Although the content has been sent to you, you must obtain permission from the user to use this content in your campaign.
User-Generated Campaigns
• Consumers gave feedback to the brand that they were not satisfied with the iPhone's camera. As a result, iPhone has launched a new phone. The brand asked its consumers to share photos using the hashtag #ShotOniPhone. In this way, users have prepared a great campaign by sending their photos.
• Foot Locker asked its customers to share their shoe photos with the hashtag #Kickstagram to increase conversions. He then sent regular e-mails to his clients containing these photos.
• The Calvin brand requests product photos from consumers with its #MyCalvins campaign. Visitors see these photos when viewing the gallery on the website. In this way, visitors both get inspired and make the purchase.
If you want to create a successful social media campaign, please contact us!