4 Steps for a Successful E Mail Marketing Campaign
Email Marketing is the most effective and cost-effective marketing strategy for communicating with your customers and developing your business. You can grow your email list and, at the same time, drive traffic to your blog. In addition, Email Marketing encourages your existing or potential customers to buy a product or service.
1. Prepare an email list
You should list your customers' email addresses who fill out the subscription form after you design your registration form and place it in a suitable place on your website. Next, you need to categorize your customers and send personalized mail.
2. Find an email tool
Constant Contact is one of the world's largest email marketing services. Sendinblue has both an email marketing service and an SMS marketing service. Mailchimp, ConvertKit, Drip are popular email marketing software.
Constant Contact: https://www.constantcontact.com/
Sendinblue https://www.sendinblue.com/
Mailchimp: https://mailchimp.com/
ConvertKit: https://convertkit.com/
Drip: https://www.drip.com/
3. Creating Led Magnet
First of all, there should be an interesting subject line because it should prompt the reader to click. For example, "50% DISCOUNT".
There should be a clear explanation. The reader must understand the message clearly and clearly. If you want him to read your email among thousands of emails, you should deliver your message shortly and concisely.
Thirdly, the visuals and graphic design you will use are essential because visuals that distract the reader should not be used too much. The reader has very little time to read your mail, and you shouldn't be able to distract him with images. However, catchy visuals can be used. The logo is like the visuals that describe the service.
The subscribe button must be used. In addition, this button must be in the right place in the website and mail draft because it should be located in an area that draws the reader's attention while browsing the website and visually appealing to the mail.
Finally, users should be given the option to unsubscribe at any time.
4. Optimize your email list
The same email is not sent to everyone, it must be segmented. Customers should be s
segmented according to language, position, and interest. Mailing should be done in the "Special for You" concept for example, Hey Katy !, This Lale from Pineapple Digital Marketing Agency. If you have customers from different countries, it should be optimized according to time zones.
How many emails should be sent per week? How often should it be posted? You must determine and test the answers to these questions. Using A / B tests, for example, can be a good guide. Would I click if this mail came to me? You need to think and find your answer.
You can easily find your strategy by empathising with the customer. If the open mail rate is low, you should rethink the subject. If the click-through rate is down, you should revise the content.