The 5 Best Social Media Management Tools
Social media plays an essential role in marketing strategies. You can create many social media campaigns on social media platforms such as Instagram, Twitter, Facebook, Pinterest, Linkedin. At this point, it is essential to use social media platforms effectively. Social media management tools make it easy for you to share your social media content and are very practical. Therefore, you can use your time more effectively by using these social media tools. Let's analyse the best 5 social media management tools.
Hootsuite
Hootsuite is the most widely used social media tool preferred by professionals. Hootsuite is compatible with over 20 social platforms, including Facebook, Twitter, YouTube, Instagram, and Pinterest. If you want to manage all your social media content from a single platform, Hootsuite is for you. You can schedule your social media posts, schedule your content, and check all posts from a single platform. You can create custom search streams based on hashtags, location, or keywords and follow social media trends from these custom search streams. You can schedule your social media posts to the date and time you want. Thanks to message box management, reporting, analysis, and campaign creation features, you can use social media accounts effectively on a single platform.
Pricing
Professional: €19 /month, 10 social accounts, unlimited schedule posts, 1 user, 30-day free trial, access messages in one inbox
Team: €99 /month, 20 social accounts, unlimited schedule posts, 3 users, 30-day free trial, Access messages in one inbox
Business: €599 /month, 35 social accounts, unlimited schedule posts, 5+ users, access messages in one inbox
Source: Hootsuite, https://hootsuite.com/plans
Buffer
Agencies and small to medium businesses use Buffer. It supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest, and it has three tools that these are publishing, analytics, and engagement. If you have a small team, Buffer is for you because you can managing your team as easier. You can schedule your posts for the time that suits you best. In this way, you can save time by sharing suitable posts at the right time. With this tool, you can control the interactions that take place on your social media accounts from one place.
Pricing
Pro: $15/month, 8 social accounts, 100 scheduled posts, 1 user, 7-day free trial
Premium: $65/month, 8 social accounts, 2,000 scheduled posts, 2 users, 14-day free trial
Business: $99/month, 25 social accounts, 2,000 scheduled posts, 6 users, 14-day free trial
Source: https://buffer.com/pricing/publish
Sprout Social
Sprout Social supports posting to Twitter, Linkedin, Facebook, Instagram, and Pinterest. It enables you to send a message to Facebook Messenger as an extra if you communicate with your customers on Facebook. We can say that Sprout Social is a helpful tool for social media strategists. This tool is compatible with your Google My Business account. The only disadvantage of this tool is that you cannot schedule your posts on the desktop. Instead, Sprout Social follows the social trends for you and shows them to you.
Pricing
Standard: $99 per user/month, 5 social profiles, publish, schedule, draft, and queue posts
Professional: $149 per user/month, 10 social profiles, scheduling for optimal send times, response rate, and time analysis reports
Advanced: $249 per user/month, 10 social profiles, digital asset, and content library, chatbots with automation tools
Source: https://sproutsocial.com/pricing/
Sendible
It is a great social media management tool with which you can manage multiple brands. You can plan and create content and then schedule them. The tool manages all social media platforms. The application is compatible with Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube platforms. You can manage your social media accounts simultaneously. You can also schedule and report your posts. In addition, you can prepare new posts because it is integrated with Canva.
Pricing
Starter: $29 /month, 6 social profiles, One-click reports 1 user
Traction: $99 /month, 24 social profiles , One-click reports , 3 users
Growth: $199 /month, , 49 social profiles, build 14 reports, 7 users
Large: $299 /month, 105 social profiles, build 45 reports, 12 users
Source:https://www.sendible.com/pricing
eClincher
eClincher is one of the most popular social media management tools used by an agency, enterprises, and small to medium businesses. It is integrated with social networks such as Facebook, Twitter, Instagram, Youtube, Pinterest, Linkedin, Google My Business, Blogger, and TikTok. You can manage and control all your social media conversations, comments, new followers, and notifications from one social inbox. You can be publishing and be scheduling posts. It is helping your social media analytics and measure results.
Pricing
Basic: $59/month, 10 profiles, 1 user, unlimited publishing & scheduling, social & web analytics,
Premier: $119/month, 20 profiles, 3 users, unlimited publishing & scheduling, team collaboration
Agency: $219/month, 40 profiles, unlimited brands, 6 users, unlimited publishing & scheduling, team collaboration, 14-day free trial
Source: https://eclincher.com/pricing/