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What Makes a B2B Website Generate Enquiries
Most B2B sites explain what a company does. Very few make it easy to understand fit and take the next step.
Ozge••5 min read
A redesign that only changes how a site looks rarely changes results. The sites that generate enquiries tend to do a few unglamorous things very well.
Be specific about who it's for
Vague positioning makes every visitor do the work of deciding whether you're relevant. Naming sectors, company sizes and problems removes that friction.
Make service pages do their job
- What the service includes, in plain terms
- Who it suits and who it doesn't
- How the engagement works, step by step
- Proof, a relevant project or outcome
- One obvious next step
Connect the site to the CRM
Forms should create records, trigger follow-up and be attributable. Otherwise you're improving traffic with no way of knowing whether it turned into pipeline.