Websites
Website Design & Development
Pineapple Digital Marketing designs and builds websites for UK B2B businesses, bringing together strategy, messaging, UX, design, development, SEO and lead generation so the site supports real sales conversations rather than sitting there looking tidy.
Services
Our Website Design & Development Services
Take on a full website project, or the specific parts your team needs support with.
Website Strategy
Define the purpose of the site, the target audience, the page structure and the conversion goals before any design work starts.
Information Architecture
Plan how pages and content are organised so visitors can find what they need without hunting through the navigation.
UX & Page Structure
Create clear user journeys and page layouts built around readability, hierarchy and conversion rather than decoration.
Website Copy & Messaging
Support the development of clear B2B website content that explains your services without unnecessary jargon.
UI & Visual Design
A modern visual system covering typography, colour, buttons, cards, icons, illustrations, section layouts and responsive behaviour.
Website Development
Build responsive, functional websites that work properly across desktop, tablet and mobile.
Service Pages
Detailed service pages that explain the offer clearly and give search visibility and lead generation something to work with.
Landing Pages
Focused pages for campaigns, paid media, account-based marketing, email outreach, lead generation and new service launches.
Lead Capture & Forms
Contact forms, consultation forms, newsletter sign-ups and lead-capture journeys that suit how your buyers actually get in touch.
CRM Integration
Where appropriate, connect website enquiries and forms to CRM systems such as HubSpot so nothing gets lost after submission.
Analytics & Tracking
Set up or support tracking so you can see how visitors use the website and where enquiries are actually coming from.
Ongoing Website Improvements
Support for updates, new pages, content changes and conversion improvements after launch where that's needed.
Websites Built for AI Search, GEO and AEO
Search is no longer just a list of blue links. Buyers now ask AI assistants and generative search engines direct questions, and the sites that get cited are the ones those systems can understand.
We build sites that are ready for traditional SEO, generative engine optimisation (GEO) and answer engine optimisation (AEO). That does not guarantee a particular ranking or AI mention, but it removes the ambiguity that stops search and AI systems from working out what you do.
GEO & AI SearchHandled during the build
- Clear, machine-readable page structure
- Schema markup for services, FAQs and organisations
- Conversational, question-led content
- Direct answers to buyer questions
- Entity-focused service and about pages
- Fast, mobile-friendly rendering
- Internal linking that shows topic relationships
- Crawlable content, not text locked in images
- Page speed and Core Web Vitals
- Metadata and Open Graph for every page
- Location and service relevance where it applies
- Technical foundations done at build time
Building Websites for Search and AI Discovery
Buyers now research businesses through traditional search and through AI-powered search and assistants. Both need to be able to read your site and work out what you actually do.
GEO & AI SearchWhat search engines and AI systems should be able to tell
- What the company does
- Which services it provides
- Who it serves
- Where it operates
- Relevant expertise
- Key questions and answers
No one can guarantee that an AI system will cite or recommend a business. What you can do is remove the ambiguity that stops it understanding you in the first place.
Process
How We Design & Build B2B Websites
Eleven stages, in the order that stops a project from stalling halfway through.
Discovery
Understand the business, services, target audience, existing website and commercial goals.
Website Strategy
Define what the website needs to achieve and which pages are required to do it.
Sitemap & Page Structure
Plan the navigation, service pages and the journeys visitors will take through them.
Content & Messaging
Develop or refine the website copy and the key messages behind each page.
Wireframes & UX
Plan page structure and content hierarchy before any final visual design happens.
Visual Design
Create the visual system and the final designs for each page template.
Development
Build the responsive website and the functionality it needs.
Search & Technical Setup
Implement the essential on-page and technical foundations for search and AI discovery.
Testing
Review desktop, tablet and mobile, plus forms, navigation, links, basic accessibility and performance.
Launch
Prepare and publish the site with tracking in place.
Ongoing Improvements
Where required, support further pages, content and optimisation after launch.
Does Your Existing Website Need a Redesign?
Not every website needs rebuilding from scratch. Sometimes restructuring the navigation, sharpening the messaging or rewriting a handful of service pages gets you most of the way there for a fraction of the cost.
Signs worth paying attention to
- The site looks outdated
- It no longer reflects the business
- Services are difficult to understand
- Navigation is confusing
- The mobile experience is poor
- The site generates little engagement or enquiries
- Important pages are missing
- The business has changed significantly
- Updating the website is difficult
- Search visibility is weak
- The website doesn't support current sales and marketing activity
Fit
Who We Design Websites For
UK B2B businesses where the website has a commercial job to do, explaining services, supporting sales conversations, building credibility and generating enquiries.
Sectors we work with
- Technology businesses
- SaaS
- Fintech
- Energy businesses
- Telecoms companies
- Professional services firms
- Manufacturers
- Property businesses
- Consultancies
Outcomes
What a Better B2B Website Can Give You
No invented percentages. These are the changes a well-planned project realistically delivers.
- Clearer positioning
- Better explanation of services
- Stronger user journeys
- Improved mobile experience
- More useful service pages
- Better lead capture
- Stronger SEO foundations
- Better support for AI search
- Easier website management
- Closer connection with CRM and marketing activity
- A more credible digital presence
- Clearer conversion paths
Connecting Your Website With HubSpot
Where it makes sense, website forms and lead capture can feed straight into HubSpot so an enquiry becomes a record someone owns rather than an email in an inbox.
HubSpot Implementation ServicesWhat that helps you manage
- Contacts
- Companies
- Lead sources
- Enquiries
- Follow-up
- Marketing activity
- Sales opportunities
Related
Services that work alongside your website
HubSpot Implementation
For CRM, lead capture, follow-up and reporting.
Account-Based Marketing
For targeting specific B2B accounts.
Email & Outreach Systems
For structured outbound lead generation.
GEO & AI Search
For search-led website content and AI-search visibility.
Creative Design & Assets
For brand and campaign assets that support the website.
Planning a new B2B website?
Tell us about your current website, your business goals, who you're trying to reach, the pages you think you need, where the content stands, how you're doing on search and lead generation, and any CRM integrations involved. New build or redesign, we'll give you an honest view of what's worth doing first.
Prefer to talk it through?
A 30-minute call about your website, your audience and what the site needs to do.
Book a callTell us about your website project
A few details and we'll come back with times for a call.
FAQ