Branding and website design for a payment gateway platform
NetCollex
A branding refresh and new website to present NetCollex's unified payment platform clearly, including a refreshed logo and interactive visuals.
Read case studyBack to work
Construction•Website · HubSpot · Construction
Website design and HubSpot setup for a construction company
A new website and HubSpot setup to present MET Development's construction services clearly and make it easier for prospects to get in touch.
Client · MET Development
- Website Design
- HubSpot
About the client
About MET Development
MET Development is a construction company that takes ownership & responsibility, solves problems, is trustworthy and is great to deal with.
Their approach is innovative, professional and supportive – helping our clients to make the best personal and professional decisions.
- Industry
- Construction
- Services provided
- Website Design, HubSpot
Overview
Project overview
MET Development is a construction company that takes ownership and responsibility, solves problems, and is focused on being trustworthy and easy to deal with.
Their existing online presence did not fully reflect the quality of their work or the way they approach projects. They needed a new website that would present their services clearly, build credibility with prospective clients, and make it easy for people to get in touch.
Alongside the website, we set up HubSpot to capture enquiries in a structured way so the team could follow up efficiently and keep everything in one place.
The challenge
Where things were breaking down
Before the project, MET Development did not have a single, clear place where potential clients could learn about their services, see their approach, and make an enquiry. This created a few practical issues:
- No central website that clearly explained what MET Development offers
- Enquiries arrived through different channels and were hard to track
- No structured way to capture contact details or follow up consistently
- Limited visibility into how prospects were finding and engaging with the business
The objective
Structured but simple
The goal was to create a straightforward, professional website and a simple HubSpot setup that supports MET Development's enquiry process. The focus was on clarity and usability, not complexity.
- Build a clear, credible website that reflects MET Development's services and approach
- Make it easy for visitors to understand what the company does and how to get in touch
- Set up a simple CRM to capture, store, and manage enquiries
- Create a foundation that the team can update and build on over time
The approach
Building on a clean foundation
We started with the messaging and structure, then designed and built the website before connecting HubSpot to capture enquiries. The process was deliberately kept simple so the team could manage the site and CRM without ongoing dependency on us.
Preparation
The discovery phase focused on understanding the services MET Development offers and the journey a prospect takes:
- Defined the core service pages and the key messages for each
- Created a simple sitemap that prioritised clarity and ease of navigation
- Planned the contact and enquiry flow so visitors could reach out quickly
- Mapped out how enquiry data should flow into HubSpot
Configuration
With the structure agreed, we built the website and connected HubSpot to support the enquiry process:
- Designed and built a responsive website with a clean, professional look
- Wrote clear service page copy that explains what MET Development does
- Connected the contact form to HubSpot so enquiries are captured automatically
- Configured contact and company records in HubSpot for easy follow-up
- Provided the team with a short handover and guidance on managing the site and CRM
The results
Immediate clarity and visibility
MET Development now has a digital presence that reflects their business and a simple system to manage enquiries.
- A clear, professional website they can confidently point clients and partners to
- Enquiries are captured in one place instead of being scattered across emails and messages
- A simple HubSpot setup that supports the team's day-to-day workflow
- A website structure that can grow with the business as services and projects evolve
Deliverables
What we delivered
- Discovery and messaging workshop
- Website structure and sitemap
- Responsive website design and build
- Service page copy and messaging
- Contact and enquiry form flow
- HubSpot CRM account setup
- Lead capture form integration
- Contact and company record structure
- Team walkthrough and handover
Services used
What was involved
Key takeaways
What this project taught us
- A small, focused website can do a lot for credibility
- Connecting forms to a CRM early makes follow-up much easier
- Keeping the setup simple increases the chance the team will use it consistently
- Good messaging matters as much as design for B2B service businesses
Need a website or HubSpot setup for your business?
If you're looking to refresh your website or set up HubSpot to manage enquiries, feel free to get in touch.
Let's talkMore work
HubSpot CRM implementation for a construction contractor
Goodwood Contractors
From spreadsheets to a structured system for contacts, companies, and projects, a simple, centralised CRM the team actually uses.
Read case studyReady to make your marketing feel clearer and more connected?
Whether you need a better website, a stronger outreach system, cleaner CRM setup or a full marketing partner, Pineapple can help you build the tools behind growth.