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Telecommunications & SaaS•HubSpot · Website · Content · ABM · Email · Creative
Full-funnel marketing and HubSpot setup for a B2B telecoms provider
A multi-service engagement covering HubSpot, website, content, email, ABM and creative assets to support Telecom2's B2B growth.
Client · Telecom2
- HubSpot
- Email & Outreach
- Website Design
- Content
- ABM
- Creative
About the client
About Telecom2
Telecom2 is an all-in-one, business-to-business telecommunications provider with an extensive portfolio of technology, products and services across the voice and mobile sectors.
An ongoing commitment to investment in new technologies ensures these products meet customer needs now and in the future.
- Industry
- Telecommunications & SaaS
- Services provided
- HubSpot, Email & Outreach, Website Design, Content, ABM, Creative
Overview
Project overview
Telecom2 is an all-in-one, business-to-business telecommunications provider with an extensive portfolio of technology, products and services across the voice and mobile sectors.
As the business continued to grow, it became clear that the marketing and sales engine needed to be more structured. Telecom2 engaged Pineapple Digital Marketing to build a joined-up system across HubSpot, website, content, email outreach, account-based marketing and creative assets.
The objective
Structured but simple
The goal was to build a practical, joined-up marketing and sales system that could grow with Telecom2. Key priorities included:
- Implement a centralised HubSpot CRM and marketing setup
- Refresh the website to present the product portfolio clearly
- Create a consistent B2B content and messaging approach
- Build structured email outreach and follow-up sequences
- Introduce an account-based marketing approach for key accounts
- Develop creative assets that align with the brand and campaigns
The approach
Building on a clean foundation
We started by aligning the sales and marketing teams around a shared view of the customer journey, then built out the tools and content to support it. The work was phased so each layer could be tested and adopted before moving on.
Preparation
The initial phase focused on discovery, alignment and planning:
- Mapped the B2B buyer journey and key decision points
- Audited existing tools, content and data
- Defined the CRM structure, lead stages and handoff rules
- Created a messaging framework by product and audience segment
- Agreed a phased rollout plan across teams
Configuration
With the plan in place, we built out the core platforms and campaign assets:
- Configured HubSpot CRM, marketing automation and reporting
- Designed and built a refreshed website focused on the product portfolio
- Produced content for key pages, campaigns and nurture flows
- Built email sequences and outreach templates for different stages
- Developed an ABM target-account framework and campaign assets
- Created a consistent set of creative assets for sales and marketing use
Each part of the system was designed to connect to the next, from website visitor to CRM lead, through nurture, outreach and sales follow-up.
The results
Immediate clarity and visibility
Telecom2 now has a more connected marketing and sales foundation.
- A single CRM and marketing platform for lead and customer data
- A website that clearly presents the full product and service portfolio
- Consistent messaging and content across the buying journey
- Structured email outreach with clear follow-up logic
- An ABM framework to focus effort on high-value accounts
- On-brand creative assets that can be reused across campaigns
Deliverables
What we delivered
- HubSpot CRM and marketing setup
- Website design and development
- B2B content and messaging framework
- Email outreach system and sequences
- Account-based marketing strategy
- Creative design assets and collateral
- Sales and marketing alignment workshop
- Reporting and performance dashboard
Key takeaways
What this project taught us
- Joined-up tools are only effective when the teams using them are aligned
- A phased rollout helps adoption and reduces disruption
- Content and messaging should mirror the B2B buyer journey
- Creative consistency builds trust across every touchpoint
Looking to align your marketing and sales systems?
If you need help with HubSpot, website, content, email, ABM or creative assets, feel free to get in touch.
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Whether you need a better website, a stronger outreach system, cleaner CRM setup or a full marketing partner, Pineapple can help you build the tools behind growth.