B2B SaaSCase study
Scaling pipeline with intent-based ABM
Northwind SaaS
Rebuilt the demand engine around target accounts, intent signals and a tighter sales–marketing handoff.
+312%
SQLs in 6 months
4.8x
Pipeline ROI
All services
Account-Based Marketing
Account-Based Marketing that opens real conversations
Stop chasing leads. Start winning the accounts that matter.
ABM done right is less about volume and more about precision, the right accounts, the right message, the right moment.
We build account-based programs that align sales and marketing around your highest-value accounts. From building target lists and intent-driven plays to multi-channel outreach and revenue reporting, we run ABM end-to-end so your team can focus on closing.
What you get
- Ideal customer profile (ICP) and target account list
- Tiered account strategy (1:1, 1:few, 1:many)
- Multi-channel plays across ads, email and LinkedIn
- Sales & marketing alignment workflows
- Intent data integration and prioritisation
- Pipeline & revenue attribution dashboards
How we work
A clear, four-step process.
01
Define ICP
Workshop your best-fit accounts and tier them by potential.
02
Build plays
Design messaging, creative and offers tailored to each tier.
03
Activate
Launch coordinated campaigns across paid, email and social.
04
Optimise
Report on engagement, pipeline and revenue, then iterate.
Related work
See it in action.
Ready to make your marketing feel clearer and more connected?
Whether you need a better website, a stronger outreach system, cleaner CRM setup or a full marketing partner, Pineapple can help you build the tools behind growth.